Anne-Laure Admin
Nombre de messages : 29744 Localisation : Angoulême, France Date d'inscription : 13/11/2004
| Sujet: Interview de Tom Courtney sur Halo's blog Mer 15 Déc 2010 - 13:01 | |
| Pour ceux qui aiment suivre l'évolution des fashion dolls et de leurs collectionneurs, une interview (en anglais) de Tom Courtney, qui a travaillé de nombreuses années avec Robert Tonner: http://halorepaints.blogspot.com/2010/12/halo-blog-exclusive-interview-with-tom.html Un passage que j'ai trouvé très intéressant est quand il parle de l'évolution du marché qui à complètement changé à cause d'internet: - Citation :
- TC: Collectibles customers require that change happens faster and faster…give them what they want not only now…but yesterday! And make sure it holds its value – we might not be able to invest in collectibles anymore, but we certainly don’t want to see our hard-earned money flushed down the toilet within seconds of opening the box! The internet has driven this addiction for instantaneous gratification – time was you waited for a catalog to be mailed…you took it to your doll club, you drooled and drooled over your favorites – not anymore. Now, a camera phone snaps a pic of a prototype at a trade show and it’s seen in seconds by thousands of people – they begin to criticize it and ponder its worth. Retailers wait in anticipation to hear the collective yay or nay before placing their order. The manufacturer then may decide to not produce the item based on poor reaction – or to change it. It all happens within minutes, and it still isn’t fast enough. And the manufacturer that is capable of keeping up with it all will win – for the time being until change is once again demanded. It’s a vicious cycle.
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Follow-the-Wind
Nombre de messages : 7900 Age : 36 Localisation : Alsace Date d'inscription : 27/12/2006
| Sujet: Re: Interview de Tom Courtney sur Halo's blog Mer 15 Déc 2010 - 14:49 | |
| J'ai beau ne pas être collectionneuse de fashion dolls, je trouve l'article très intéressant! Y a des passages qui ne s'appliquent pas qu'aux fashion dolls, dont celui que tu as cité.
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